So whether you are starting your own social enterprise, launching a new social enterprise within an existing organization, or simply using social enterprise thinking to mold your career into a more world-positive direction , this guide was written to help you be the change. Social entrepreneurs identify resources where people only see problems Social enterprise is a verb a way of doing things , not a noun a specific thing. Social enterprise, rather, is a way of thinking that can live as a stand-alone initiative or be embedded within an existing organization.
In the MovingWorlds Institute , we educate our Fellows to understand a social enterprise as:. But there are shades of gray to this.
- Top 5 time wasters for entrepreneurs and how to eliminate them.
- The Seduction of Sarah.
- 7 Essential Time Management Skills and Strategies.
Social enterprise thinking can exist in governments , education , non-profits , for-profits , and more. Systems help us to move forward, to go as far as we possibly can. They enable us to work faster, smarter, and more strategically. A good system eliminates waste, while it also anticipates and removes obstacles. The number of failed social enterprises that can trace their demise back to this step is maddening. If they still refuse to acknowledge their blind spots, I then end the meeting.
An all-knowing attitude is the cardinal sin of social entrepreneurship — we all have blind spots. The problems we are facing today are all systemic and require systems thinking. So what is the best way to understand your ecosystem? Simple: get a diverse group of stakeholders from across the system and map it. We love the guidance provided by FSG, a mission-driven consulting organization, in its Systems Thinking Toolkit , which starts with great examples of systems mapping.
After not mapping your system, the next best way to ensure failure is to build something that nobody wants. In fact, research shows this is the number one reason startups and social impact projects fail. Remember, users decide what products will be adopted, not entrepreneurs. Cities can try and create healthy walkways, but citizens will decide if they use them. The customer. If you want to succeed, you have to get to know your customers and beneficiaries, and make sure you are delivering them real value.
Time and time again, following design-thinking processes have proven to be a better way to create social enterprise solutions than brainstorming ideas on a white board. While many models exist to implement design-thinking like lean startup , the method we see most likely to create sustainable growth and impact for social enterprises is a combination of human-centered design and business model generation. As we explain in our post, Human-Centered Design vs. You have to go through all of the following 5 stages of this process to ensure that your model can both gain market traction AND make an impact.
Here are some great examples of the 5 stages of the design thinking process in action to inspire your own work:. Here are the most common reasons I see aspiring entrepreneurs short-cut this process:.
When I talk to social entrepreneurs who are trying to grow their organizations, I use this three-part question as a simple litmus test to quickly understand the product and if there is an active market for it:. Part 1 of this questioning helps clarify the specific user and if they actually have a problem, and part 2 clarifies if there is an existing market for the solution within the user base. Part 3 helps me understand their hypothesis about real value creation. We must learn what customers really want, not what they say they want or what we think they should want.
We must discover whether we are on a path that will lead to growing a sustainable business. Creating a social enterprise solution that works in one community or for one customer segment is very different than creating a scalable social enterprise. Scaling means there is a repeatable sales and delivery model that gets more efficient with more customers. What I mean by this is that you can go through the Design Thinking Process in the earlier step, but then never test your riskiest assumptions about scale. Testing is hard, but that's why we really like Business Model Generation as a tool so you can answer:.
As Dr. Different than venture-capital backed startups, sometimes social enterprises will scale via partnerships , grants , affiliate programs , service models, or licensing driven by impact more so than by profits. As additional resources, here are more case studies of scale. Hands down, the best guide that we have seen on how to run experiments to validate your business model is called The Focus Framework , which helps you think through and design experiements in order to: F ind cstomumers with a problem O ffer test your ideas with them C urrency test to validate your business model U tility test to be able to validate your ability to solve their problems S cale test to figure out how to grow.
That men do not learn very much from the lessons of history is the most important of all the lessons that history has to teach. You might be wondering why funding did not enter this guide until step 4. Indeed, I see many entrepreneurs try to fund their ideas before Step 1. Nine times out of ten that will make the path to failure more certain, and more painful because of the external influences and pressures. But scaling is important, and it should be pursued if your organization finds product-market fit. There are more investment vehicles than ever, including crowdfunding, angel investors, impact investors, venture capitalists, philanthropists, government funds, accelerators, entrepreneur support organizations, and more note, we used a revenue-based equity buyback.
Yet even with numerous options, receiving financing is still very time consuming and hard. Most importantly, it pulls you away from your end users and away from the processes outlined in steps Raising money is hard and it pulls you away from your core competency. This scaling up guide from ATKearny also shares some valuable insights and case studies.
To discover funding, try this free tool with a global development focus. But before you look for sources of capital, we recommend this simple decision making process:. Have I exhausted all possible ways to build this from the ground-up without raising capital, even exploring an alternative legal structure, like a cooperative arguably the original social enterprise? Am I raising money of out of ego, or because it is what is best for my business, its employees, and our stakeholders?
Time and time again I see entrepreneurs rush to equity financing with traditional angel and venture capital funds only to waste all their time, or worse, end up with a business that has to pivot away from its social impact intentions because its investors prioritize financial returns. As much as I hate process, good ideas with great execution is how you make magic.
Social enterprises are harder to start than for-profit organizations. They are likely to pay a little less than giant corporations with unlimited resources, and because of mission alignment as an additional screen, your pool of talent is smaller than most. Finding and developing the right people is hard enough, and like all things social enterprise, creating a model that is also focussed on impact can actually make it more challenging to get to true scale and impact.
At the Social Capital Markets conference, I led a panel with an entrepreneur, system-builder, and investor to help answer the question of how you build the team behind the entrepreneur. We summarized our takeaways in these 3 steps:.
You can see the presentation here , and pay particular notice to slides 24, which links to very helpful resources, like the Village Capital Talent Playbook and the Open Capital Advisors Talent Diagnostic tool. Goals without routines are wishes; routines without goals are aimless. The most successful business leaders have a clear vision and the disciplines routines to make it a reality. Those startups then go out of business.
Certainly, you can overdesign processes and operationalize your way out of business, too, but a focus on great systems is what will make your social enterprise great. Managing your team first starts with managing yourself, then building the right systems, and finally managing your people. In a separate study, results showed the the costs of switching can be seen in patients when they needed to take time to remember at what point they entered into a specific task or when deciding which task they should change to.
Both of the studies deem switching between tasks to be under the human executive control process.
In this process, there are two distinct phases that must be active before patients are required to switch tasks. Both of these cognitive processes take time in order to deploy a task switch. The actual cost of switching between a single task is small; however, the cost of switching between multiple tasks add up to large amounts of time.
It has been purported multitasking can cost you 40 per cent of your productive time. People have been using this method and finding great success, so see for yourself how well it works. In a brain dump, you are tasked with getting out some pieces of paper and sprawling them over a desk. Take out a pen and begin writing down all the things you want or need to complete.
This can be anything from getting your laundry done to finishing a blog post.
The complete guide to growing and scaling your social enterprise | diatenlodis.tk
Do this at home on a Saturday or Sunday. Keep your lists on your desk over the course of a couple hours and revisit them whenever you think of a new task to add. Moving on to organizing your list, begin by categorizing tasks by how complicated they are. Can you complete them in and of themselves or are they dependent on other completed tasks before they can be realized. The next step involves taking the individual tasks and rewriting them to their own list. Give them a time-frame and complete the ones you can complete in less than an hour.
Take your group list and break each group task into their constituent parts. Break them down to the level of individual tasks and write that in a, you guessed it, new list. You can, then, work off this new list in order to incrementally complete group tasks.
Effective Time Management Tips For Entrepreneurs
Distilling a complex task into a system of simplistic steps follows the same productive method of creating individual items. Having expanded complex tasks into simplistic steps will lengthen how they appear. Understand these tasks will take hours to complete. The next step in this process is to decide which complex tasks need to be immediately taken care of and which ones can be delayed.